I've noticed a trend on Twitter lately where folks post an article link that supposedly drives readers to an article but the link actually drives readers through a Facebook page that only displays the article "teaser"and where the reader finally accesses a link to the article in question.
I'm tired just writing that. What in the world are you thinking? Are you actually trying to use Facebook as an aggregator?
If you want to drive folks to your Facebook page, then DRIVE FOLKS TO YOUR FACEBOOK PAGE and let folks know that you're driving them there. Most folks use FB to drive folks to their content pages not the other way around. Which social media genius sold you this bill of goods?
It's extremely annoying to land on a basically useless page to finally access an article that may have been interesting. It's a virtual bait and switch and is not good for your business because regular old folks like me eventually quit clicking on your links. More important, folks like me quit trusting you.
I'm not a ranter, but consider this a rant.




