March has been a busy month for me! Working on client websites and building strategic social media channels has been great fun and sometimes challenging - however, in the process, I've neglected my little blog.
March Tip:
Need help managing your Twitter account? Here's pretty much everything you could possible need to move Tweetward: The Only Twitter Application List You'll Ever Need. I really love Twitter Keys, though I wouldn't use this for business Tweets.
A lot of folks have asked me recently about the value of using Twitter for business. Twitter is not for every person or business so the value of leveraging Twitter truly must be determined on an individual basis.
That said: in almost all cases, Twitter is a great way to connect with targeted media. In fact, you can identify some of your your media sources by researching the directories listed in the link above.
This process also requires good old-fashioned research. Identify your target media outlets. Visit their websites. Discover their Twitter identities. Follow them. Pay attention to their posts. Does your business have information or services that appears to be a good fit for their readers? Begin conversations. Post resources.
It's a simple process that requires time, research, & thoughtful planning - which brings me back to my little neglected blog.
So, I've been busy but I'm back.
