Today, I learned that another "Social Media Expert" held a workshop recently in Jacksonville, Florida where this expert advised her paying attendees to Twitter/Tweet at least three times a day if they want to be successful.
One young paying attendee of this "Social Media Expert's" workshop now sincerely believes that a company 's Twitter/micro-blog strategy MUST include three posts per day for that particular communications channel to be successful for that particular company. Simplistic Social Media Workshop take-away? Sure, but that's me, speaking for me, that's my opinion - for me and for my clients.
How do I put a positive spin on my reaction to this "expert's" workshop dictum of three posts per day for Twitter success? Ummm... I can't.
Social Media Rules" are evolving even as I type this little blog post and I'm sincerely appalled by these "Social Media Experts" who scare people into following whatever THEIR particular "Social Media Rules" happen to be at that particular moment. (I've posted about this subject and, undoubtedly, will post about this subject in the future.)
There's this "thing" called critical thinking, people.
According to Wikipedia, the free online encyclopedia built by real time, real live contributors, critical thinking is " the purposeful and reflective judgement about what to believe or what to do in response to observations, experience, verbal or written expressions, or arguments."
As you investigate Social Media channels to support your company's communication strategy, ask yourself: What works for you? What works for your company?
In my experience, it's a huge mistake to ask yourself: What was I advised to do by that regional academic workshop expert?
It's your choice, right?
