Green public relations and online communications strategies can positively affect your corporate bottom line by saving on the traditional costs of printing and mailings.
In our current economic climate, it's smart for companies and organizations to embrace and leverage emerging communications channels. In the long run, we will all benefit as individuals, companies and organizations implement business strategies that save natural resources.
Case studies of some past and present clients are listed below:
Kristen Abrahamson Gallery - Public Relations
Kristen contacted me for media coverage and community exposure for her art exhibition, Vivid Explorations: Significance of the Moment.
Press Release | Ponte Vedra Recorder Article | First Coast News Listing | MSN Listing | Beaches Leader Listing
"I'm so thankful for Sandy's expertise in promoting my art exhibit though the media channels. She is extremely talented, creative and efficient. The publicity my exhibit received was amazing. With Sandy, one call does it all! I look forward to working with her again soon and highly recommend Sandy!" ~ Kristen Abrahamson, Artist/Owner, Kristen Abrahamson Gallery
Destination Planning Corporation - Public Relations and Communications
DPC owner Anne Urban desired expanded regional and community exposure for her destination management company. I customized an HTML newsletter and developed and managed a PR campaign targeting regional businesses, media and organizations. I also worked with Ocean Web Design on a new web site that better reflected DPC's business.
BizBash Article | HTML Newsletter | Press Release | First Coast News | Website | Testimonial from Lisa Hurley, Special Events Magazine Editor
"My experience with Wilson Communicates has been nothing less than outstanding. Sandy has not only provided us excellent service with her creative marketing designs, innovative public relation ideas and excellent turn around times but she has driven new prospects to us with measurable results. What differentiates Wilson Communicates from other Public Relations businesses is a commitment to our environment by providing “green” options such as e-holiday cards, e-newsletters, and the promotion of environmental safe marketing ideas. We treasure our working relationship with this company and encourage others to work them too!" ~ Anne Urban, Owner, Destination Planning Corporation
Environmental Services, Inc. - Partnerships and "Analytics" as a Development Tool
I work with ESI as a Public Relations consultant. Some of the services I provide for ESI are online communications strategies, business development through web analytics, media relations and partnerships.
Press Release | Partnerships | First Coast News | Website
JAXPORT - Public Relations and Partnerships
Meredith Fordham, JAXPORT's Creative Director, arranged an art exhibition at the JAXPORT Cruise Terminal. I worked with Meredith on the River Responses portion of the show. River Responses was composed of a collection of works by regional artists who focus on environmental themes. The 7 River Responses artists were: Brian Edmond, Tim Hamilton, Sydney McKenna, Joanelle Mulrain, Jo Sinclair, Mary St Germain and Allison Watson.
HTML Newsletter | Article | First Coast News
"This event was a wonderful opportunity for JAXPORT to highlight two of the region's important assets, the St. Johns River and it's creative community. Through partnerships with The Cummer Museum of Art & Gardens, Douglas Anderson School of the Arts, The Florida Ballet and Wilson Communicates, we are pleased to share these amazing works of art with not only those that came to the unveiling, but the thousands of cruise passengers that will travel through the terminal over the next month."~ Meredith Fordham, Creative Director, Jacksonville Port Authority
TREE HILL NATURE CENTER - Public Relations and Branding Campaign
I was chosen from a group of regional advertising agencies to provide Public Relations services for Tree Hill Nature Center. I worked with Executive Director Lucy Cortese to re-brand the organization. By developing a cost-effective communications plan, building a new website, arranging strategic partnerships that support the organization's goals and enhance their programs and expanding media relationships, Tree Hill visibility increased within the community.
HTML Newsletter | Branding | Website | First Coast News
"Wilson Communicates has put Tree Hill Nature Center on the map with an innovative and effective marketing plan. Accomplishments have included a new logo and tagline; implementation and management of a new website and html emails; facilitation of special events; development of new partnerships; and promotional campaigns. This creative work has promoted greater visibility, increased visitors and expanded fund raising efforts for Tree Hill. Sandy Wilson is professional and cooperative and has effectively enhanced our mission through implementing GREEN strategies. Kudos for a job well done!" ~ Lucy Cortese, Executive Director, Tree Hill Nature Center
3 Sisters' Chocolate Bar and Bakery - Communications
The Brinn's desired an economical communications vehicle that would result in exposure with in the community. I created an HTML newsletter template for them, created the first newsletter and assisted with technical questions for subsequent communications. 3 Sisters received a mention in the Financial News and Daily Record within days of the first newsletter's launch.
HTML Newsletter Template | City Notes
"We wanted to improve our communications with our customers in a cost-effective manner. Sandy worked with me to create the look & message we wanted for monthly HTML emails to our customers. She also explained how to segment our contact lists so that we could approach our audiences with targeted messages and taught me how to add content, images and analyse the results after mailing. Sandy is fabulously creative and a real joy to work with. She has the unique gift to "think out of the box" in order to keep costs down but get the most bang for your buck." ~ Beverly Brinn, Owner, 3 Sisters' Chocolate Bar & Bakery
I'm happy to partner with Ocean Web Design, a company dedicated to the development of practical and affordable websites for business or personal use.
